Innovative Configuration Inc.

Innovative Configuration Inc. (ICI) has implemented a cloud-based gamified "Digital Commerce marketplace" platform-as-a-Service (PaaS), for 'Promotional Marketing & Selective Advertising,' for brick-Mortar sellers. This gamified platform creates a Marketplace for sellers, who want to sell products-services-activities-attractions (PSAAs), to buyers engaged in a shopping or travel trip planning and execution. Buyers want to save & sellers want to discount their PSAAs to facilitate a prompt sale. Our, non-gambling Product can be deployed by a Casino-Hotel-Mall for use by mobile consumer-buyers-players anytime-anywhere.
Products and Services
Advertising, Marketing and Sales > Marketing > Destination Marketing > Gamified Digital Commerce Marketplace
Our Digital Commerce offering does advertising-marketing-sales, using a gamification paradigm. Products-Services-Activities-Attractions (PSAAs) offered by a collection of sellers, selected by the (service) provider are (a) personally searched & selected, by each buyer-player, on the provider's geo-fenced Internet, to make an iconized shopping list. This Iconized shopping list is gamified, using familiar games (e.g., Slots, Roulette, Black Jack, Poker, Bingo,...). The buyer plays to "earn" one or more discount coupons, representing PSAA icons, which they have selected. The coupons are electronically or physically presented to the various sellers to buy the "earned" PSAAs. Even if the buyer does not buy, the buyer selected Game icons serve to advertise the seller PSAAs. These non-gambling, albeit casino-like, games can be played anywhere/anytime, including in-room casino hotels, because there is no cash out. Buyers do need to register and pay a periodic subscription fee to the casino-hotel. Under-age players can play, but coupons they earn are deemed to be invalid at the seller's discretion.
Online Gaming > Platform Providers
Our Digital Commerce offering does advertising-marketing-sales, using a gamification paradigm. Products-Services-Activities-Attractions (PSAAs) offered by a collection of sellers, selected by the (service) provider are (a) personally searched & selected, by each buyer-player, on the provider's geo-fenced Internet, to make an iconized shopping list. This Iconized shopping list is gamified, using familiar games (e.g., Slots, Roulette, Black Jack, Poker, Bingo,...). The buyer plays to "earn" one or more discount coupons, representing PSAA icons, which they have selected. The coupons are electronically or physically presented to the various sellers to buy the "earned" PSAAs. Even if the buyer does not buy, the buyer selected Game icons serve to advertise the seller PSAAs. These non-gambling, albeit casino-like, games can be played anywhere/anytime, including in-room casino hotels, because there is no cash out. Buyers do need to register and pay a periodic subscription fee to the casino-hotel. Under-age players can play, but coupons they earn are deemed to be invalid at the seller's discretion.
Headquarters
712 Via Palo Alto
Suite 101
Aptos, California 95003
 
Phone: (650) 666-7298
Website: www.innovativeconfiguration.com
Email: jayu@innovativeconfiguration.com
 
Marketing:  Dr. Jay Karmarkar, CMO
giantkarma1@gmail.com

Additional Information
Date Established: June, 2023
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