New Level Radio

New Level Radio is un-matched in the area of music programming, custom branding, direct messaging, and personal attention. We create living breathing radio networks that provide our clients ROI. We are not background music providers! We are music and marketing experts all with terrestrial radio station expertise. Unlike services such as Muzak, DMX and other digital services, we do not have channels or generic playlists. We build every program from scratch based off each client’s unique business. Unlike Muzak or DMX where thousands of clients are receiving the same music, we offer a unique playlist for each client. This gives our clients the ability to remove/add songs and artists! We have taken the impersonal and generic medium of “background” music and make it a client driven relationship. With our ongoing consulting and personal attention, your programs are constantly evolving and changing to ensure a living breathing radio station. You will have local contacts that know your program and you personally. You won’t be calling an 800 number to talk with someone that has no idea of who you are or what your service entails. Last but not least, we offer quite a cost-savings since we handle all music licensing fees (BMI, SESAC and ASCAP) which can be quite expensive. Unlike Muzak, DMX or other digital providers where thousands of clients are receiving the same music, we offer a unique playlist for each client. This gives our clients the ability to remove/add songs and artists! We have taken the impersonal and generic medium of “background” music and make it a client driven relationship. With our ongoing consulting and personal attention, your programs are constantly evolving and changing to ensure a living breathing radio station! You will have local contacts that know your program and you personally! You won’t be calling an 800 number to talk with someone that has no idea of who you are or what your service entails.
Products and Services
Audio/Visual, Electrical and Signage > Audio/Video > Video Messaging Systems > In-house music & messaging, Static video or music videos, in-room, on-hold programs
We create in-house radio stations for all types of retail venues but we're especially popular in the gaming industry. We work with MGM Resorts International and many properties that fall under their umbrella. We are much more customized than Muzak, DMX, PSX and other digital services that are out there. All of our employees are previous or current radio talent. We have thousands of songs and many male and female voice talents with different languages available. We also pay for our client's licensing fees (BMI, SESAC and ASCAP) which is very cost effective. Our bottom line is our client and creating a return on investment for their properties.
COVID-19 Prevention and Safety > Guest Communications > Message Broadcasting > Safety Messaging
New Level Radio assists with helping your customers feel safe and secure through targeted messaging that keeps everyone informed. Our professional voice talent will record COVID-19 specific messages to notify your guests on the safety precautions and requirements you are making on property. This will keep everyone comfortable and knowledgeable on what the safety policies and procedures are during the initial opening phase at your property and moving forward. With our calm and professional voice talent your guests will feel the security and assurance that your property is prepared and ready for business. We also have created custom music lists with science backed formulas on music beats per minute and songs to make guests feel happy and secure.
Disease Prevention and Safety > Guest Communications > Message Broadcasting > Safety Messaging
New Level Radio assists with helping your customers feel safe and secure through targeted messaging that keeps everyone informed. Our professional voice talent will record COVID-19 specific messages to notify your guests on the safety precautions and requirements you are making on property. This will keep everyone comfortable and knowledgeable on what the safety policies and procedures are during the initial opening phase at your property and moving forward. With our calm and professional voice talent your guests will feel the security and assurance that your property is prepared and ready for business. We also have created custom music lists with science backed formulas on music beats per minute and songs to make guests feel happy and secure.
Audio/Visual, Electrical and Signage > Audio/Video > Video Messaging Systems > In-house music, messaging, on-hold, static and music videos, in-room programs
We customize in-house radio stations for all types of retail venues but we're very popular in the gaming industry. We currently work with MGM Resorts International and many of the properties that fall under their umbrella. Our customization is what sets us apart from other digital services out there such as Muzak, DMX, PSX, etc. We create a program from scratch based on the client's demographics and ambience of their properties. This program is updated on a monthly basis. There is no internet streaming with the exception of an Ethernet connection which provides the monthly updates. This is especially helpful during inclement weather, etc. We pay for our clients licensing fees (BMI, SESAC and ASCAP). Our goal is to create a return on investment for our client's properties.
Headquarters
2942 Xenia Street
Denver, Colorado 80238
 
Phone: (303) 901-2455
Website: www.newlevelradio.com
Email: nathan@newlevelradio.com
 
Upper Management:  Mr. Nathan Green, CEO
nathan@newlevelradio.com
Honolulu Branch
Honolulu, Hawaii
 
 
Las Vegas Branch
Las Vegas, Nevada
 
 
Oaklawn Branch
Oaklawn, Oklahoma
 
 
Seattle Branch
Seattle, Washington
 
 
News Articles
New Level Radio enters New York market
3 Feb 2026
The agreement with Jake’s 58 Hotel & Casino introduces New Level Radio’s customized music and messaging platform.
New Level Radio launches new PR division
27 Mar 2025
New Level Public Relations is a division dedicated to amplifying brand visibility and engagement for casinos, hotels, golf resorts, and gaming destinations.
New Level Radio CEO to lead Casino Marketing Boot Camp session
12 Jan 2024
Nathan Green will lead an interactive “Casino Music & Messaging Workshop” on 18 March, in which he will break down how New Level Radio creates professional, timely and relevant musical playlists.
Nathan Green assumes CEO role at New Level Radio
25 Aug 2023
In tandem, fellow cofounder Sam Ambrose will move on as President and Board Member and become a consultant for the music and marketing company of the casino industry.
New Level Radio expands with three new casino partnerships
9 Jun 2023
The music and marketing company has agreed to deals with Gold Country Inn & Casino in Nevada, Rivers Casino Philadelphia, and Grand Z Casino Hotel in Colorado.
More News »
Additional Information
Date Established: January, 2007
Tradeshow Attendance
Casino Marketing & Technology Conference 2019
23 Jul 2019 - 25 Jul 2019
Booth 108

Southern Gaming Summit 2017
2 May 2017 - 4 May 2017
Booth 508

Southern Gaming Summit 2013
7 May 2013 - 9 May 2013
Booth 827

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