SoftMirage

Softmirage is a marketing solutions agency that specializes in premiere destinations to achieve their business goals through the use of targeted marketing strategies that deliver clear business benefit and return on investment.

Softmirage is passionate about Online Media, Marketing Communications, Your Branding/Identity, 3D Visualization, and Social Media.

Past clients include; Bally's Hotel, Emaar Properties, M Resort, Marnell Corraro, MGM Grand, and Dubailand. Please visit our website for more information.

Products and Services

Advertising, Marketing and Sales > Advertising > Internet
Hospitality web design, environmental graphics, 3D animation, DVD Production, and new media strategies.


Headquarters
17993 Cowan, 2nd Floor Irvine, California 92614

Phone:	(949) 396-2906
Fax:	(949) 222-1079
Website:	www.softmirage.com
Email:	contact@softmirage.com

Upper Management:	Mr. Urs Britschgi, Partner
	urs@softmirage.com
	Mr. Steve Pollack, President
	steve@softmirage.com
Sales:	Mr. Steven Pollack, Director
	steve@softmirage.com


Additional Information
Parent Company:	BP Media Group

Featured Vendors


Patriot Gaming & Electronics, Inc. Patriot Gaming…Parts is what we do. Visit us: www.patriotgaming.com	TBE Architects Creating extraordinary casino, hotel, and resort destinations from master plan through final design

Regulatory Management Counselors, PC Over 45 years of experience serving the legal and regulatory needs of casino industry clients	K2J Marketing Partners We’re not just a gifting provider—we’re an extension of your marketing team driving proven results.

Oklahoma Indian Gaming Association (OIGA) Conference The biggest little show in Indian gaming! Save the date: July 20-22, 2026 Oklahoma City	TribalHub 27th Annual TribalNet Conference Sept 20-24, 2026 at Hilton Anatole Dallas in Dallas, TX

Casino Network 20+ years experience selling refurbished slot machines, parts & glass for all major brands	Casino City Press A leading publisher and distributor of casino and gaming business data and market research reports.

Rymax Marketing Services, Inc. Leader in creating award winning player & employee loyalty programs & events proven to increase ROI	Slot Machines Unlimited Exporter of IGT, Williams, AVP, Trimline, Aristocrat, Konami, Bally, & parts over 20 yrs experience

Sunkist Graphics, Inc. Specializing in the creation of best-of-breed gaming graphics - slot glass, sign faces, and more