Touchpoints Marketing and Advertising

We’re different than typical advertising agencies that cater to casinos, we’re casino people that experienced frustrations with the typical agencies and went into business for ourselves.

We're Louisiana based and female owned.

We understand the pressure you’re under on a daily basis to perform and we understand that pressure because we’re different – we’re made up of former casino employees and executives.

When you get creative from us your property will be a unique brand in the marketplace. Based on our understanding of the casino industry we know how to find a unique brand position for you beyond the "high-end approach," the "Cheers" approach, or the "friendliest approach."

And, by working with us, you benefit. Our prices are lower, our media commissions are less, but don’t think you get less. With us you get a premium product for a much better price. We only accept two new clients a year because we care about the quality of our work and level of service we provide. In addition, we want to fully understand your property and help you reach your creative goals and your financial ones too.

Touchpoints Marketing and Advertising should be on your list for your next advertising and marketing agency.

Products and Services

Advertising, Marketing and Sales > Advertising > Full Service Agency > Marketing, Media, Planning, Video, Creative and More
Touchpoints Marketing and Advertising, is a female owned marketing and advertising agency made up of former casino executives and employees in many of the key roles. It was born in the aftermath of Hurricane Katrina and its founding employees were specialists in Casino Marketing, Casino Advertising, Human Resources and Accounting. As such, we know casinos. Speed to market is critical–typically properties respond to a down week or in some cases, even a bad weekend. Casino Marketing Departments are stretched to the limit and quite often understaffed. To this end, we’ve grown Touchpoints to be a one-stop full service resource for the casino properties we work with. At Touchpoints, we cater almost exclusively to casinos and have worked with properties from Nevada to rural Indiana, and everywhere in between. We took three dissimilar properties named Boomtown and created one cohesive brand that works from Reno, Nevada to Bossier City and New Orleans, Louisiana and translated the messages into multiple languages. We did the same thing again with the Gila River properties in Phoenix except, instead of Vietnamese or Chinese we had an English and Spanish marketing approach. Our specialty is working with a property to recreate the graphic experience as well as the branding or re-branding to best fit its market position and physical structure. When we work with a property we look at more than just the advertising. That’s why we’re called Touchpoints. Some of our services include: Brand Identity And Development All Inclusive Media Buying Television, Both Live Action And Desktop Created E-mail Design And Sending Loyalty Program Development Creative Strategy Print Design And Production Radio Writing And Production Large Format Digital Printing Digital Sign Design Kiosk Game Design Three-Dimensional Modeling Web Site Planning, Design And Execution Facebook Page Design Television Editing Documentary Creation, Production And Final Editing Press Release Writing Media Monitoring
Advertising, Marketing and Sales > Marketing > Direct Mail > Loyalty Program Designa and Creation
Our specialty is working with a property to recreate the graphic experience as well as the branding or re-branding to best fit its market position and physical structure. When we work with a property we look at more than just the advertising. That’s why we’re called Touchpoints. Touchpoints are the ways you touch your customers. From outdoor boards to the look of internal property signage and direct mail, touchpoints are your interactions with your customers. We’re specialists in crafting messages and approaches designed to “touch” your customer.
Advertising, Marketing and Sales > Advertising > Media Buying and Planning > Media Buying and Planning
Traditional media buying capabilities, execution and maintenance: Touchpoints’ media planners and buyers have worked with a wide variety of accounts across the Country. They have experience in planning and buying for all forms of media such as radio, television, print, outdoor and online. The media department formulates a comprehensive media plan detailing the best possible strategy for the dollars available. They utilize tools such as the media buying software program SmartPlus, Arbitron and Nielsen ratings data, and Qualitap to access Scarborough research for qualitative, to analyze the effectiveness of all media and provide our clients with a media plan that produces results. Once a plan is approved, the buyer then activates the plan, negotiating for best rate, best position and a minimum of 10-15% added value (based on yearly budget). After placement of media schedules, Touchpoints will then coordinate the trafficking of the all creative. Once schedules are complete an audit is conducted to ensure that all spots and ads ran as ordered. Post buys are also done on all broadcast television schedules to ensure that the stations delivered the rating points based on industry standards.
Advertising, Marketing and Sales > Marketing > Promotions > Promotion Design and Development
At Touchpoints we have designed some of the most successful promotions our clients have ever done. All we need is the initial idea and a budget amount. From that point we take over and offer you multiple ideas and approaches. From there we'll design all of the elements including the game boards, signage, newsletter pages and promotional materials. We understand promotions are about incremental and floor excitement. Some of our promotions have been running for years both successfully and profitably. Call us today and let us help create and design your next promotion. 504/361-1804
Advertising, Marketing and Sales > Printing & Engraving > Banners, Digital Printing > Sign and Backlit Printing
When it comes to speed to market, the highest quality and a great price, we offer the complete package. From one sign for your property to 100 we can provide for all your signage needs at much higher quality than you may be getting now - usually at a much better price too! Call us for a free quote and sample of our work. 504/361-1804
Advertising, Marketing and Sales > Marketing > Consulting > Casino Marketing Consulting
Ben Gravolet is on Touchpoints staff as our Vice President of Creative and Strategy and he is available to consult at your casino property. Ben started his marketing career first as a catalog merchant and then as a copywriter, art director and direct mail consultant before joining the gaming industry more than fifteen years ago as Director of Marketing at Boomtown Casino New Orleans. Ben’s experience also includes becoming an advertising agency Creative Director by the age of 24. While with Pinnacle Entertainment, Ben spent nine years as Senior Director of Marketing with Boomtown Casino in New Orleans and eventually oversaw the marketing operations of both the New Orleans property and Casino Magic in Biloxi, Mississippi. During Ben’s tenure Boomtown rose to the top riverboat casino in the State of Louisiana and Casino Magic met both its top line and bottom line revenue goals. Ben was also the creator of Pinnacle’s former in-house advertising agency, The PNK Agency and he was sent to all of Pinnacle’s markets to assist properties in reaching their marketing objectives and troubleshoot marketing and advertising problems. Ben is a multiple direct marketing award-winner who has been interviewed as an authority in his field by Charles Bierbauer on CNN and called, “The true warrior in the marketing fight” by American Demographics Magazine. Ben has also been a featured speaker at Raving’s Indian Gaming and Casino Marketing Conferences. Ben has also been the creator of Loyalty and direct mail programs that have become the industry standard and his knowledge of casino promotions is second to none. While with Touchpoints he has created some of the most innovative casino promotions in the gaming industry. You can reach Ben at 504/361-1804 to see how he can help with your marketing and advertising needs and challenges.


Headquarters
629 2nd Street Gretna, Louisiana 70053

Phone:	(504) 361-1804
Fax:	(504) 361-1808
Website:	www.touchpointsmarketing.net
Facebook:	www.facebook.com/pages/Touchpoints-Marketing-Advertising/213621828666624?fref=ts
Twitter:	x.com/touchpointsmkt
Email:	info@touchpointsmail.net

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Additional Information
Date Established:	April, 2006

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