Engaged Nation's Million Dollar Pro Football Frenzy

24 July 2020

(PRESS RELEASE) -- Digital engagement experts Engaged Nation announced today the new release of three configurations for their highly successful Million Dollar Pro Football Frenzy online-to-on-property interactive promotion. These sports-themed campaigns leverage the professional football season to drive customer acquisition, engagement, and bottom-line revenue. The mobile-first design works seamlessly with a business’ social media, customer loyalty, and overall advertising strategies.

The incredible pent-up demand for more online fun – not to mention sports-related programming – interactive campaigns such as the Engaged Nation football offerings have never been more relevant or in greater demand. The company’s comprehensive football lineup of three effective and affordable configurations can serve as an ideal standalone or add-on to a casino’s promotional schedule in the third and/or fourth quarter of 2020.

“Because of the effect of the pandemic, many marketers and advertisers are struggling with affordable and effective digital engagement. These scientifically designed programs have established themselves as promotions that generate a significant return, from online engagement to highly effective on-site conversion,” said Jerry Epstein, CEO of Engaged Nation. “In fact, the programs typically pay for themselves within the first month of the season.”
The results generated for over a dozen properties across the USA have been outstanding, including:
  • A 300% ROI in financial payback
  • A 20% year-over-year increase in all property revenue metrics
  • Thousands of new customer sign-ups for players club cards
  • Over $1 Million in overall incremental revenue
The full-season configuration of Pro Football Frenzy features a $1 million insured prize, weekly game pick ‘ems, fantasy-style predictions of game statistics and more over a 17-week period.

Playoff Rush has all the same features of the season-long configuration but has a $100,000 insured prop card grand prize. It’s also shorter in duration, starting at the Thanksgiving holiday, and taps into the excitement and anticipation as teams battle for a playoff spot. Lastly, the Big Game Challenge is themed to the annual spectacle and glory of The Super Bowl. It’s designed to run from two to four weeks and includes fun daily games and a $100,000 insured prop card grand prize.
“With three different configurations available, any business can now benefit from increased customer engagement and revenue,” added Epstein. “Pro Football Frenzy, Playoff Rush and Big Game Challenge have proven to cut through the digital clutter and provide a fun, exciting consumer experience with a measurable ROI.”

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