New Level Radio agrees to partnership with Primm Valley Resorts

(PRESS RELEASE) -- New Level Radio (NLR), the music and marketing industry leader that provides 100% customizable radio networks for businesses all over the U.S., announces today that it has agreed to a new partnership with Nevada-based Primm Valley Resorts.

New Level Radio provides on-property music and video programming for gaming properties across more than 20 states in the U.S. Beginning this month, NLR will deliver a fully customizable on-property radio network to Primm Valley Resorts.

"New Level Radio is thrilled to team up with the Primm Valley Resorts properties," said New Level Radio Vice President Nathan Green. "We have carved out a niche in providing gaming properties a unique and made-to-order collection of audio entertainment, so the addition of Buffalo Bill's, Primm Valley and Whiskey Pete's is certainly a great fit for our services."

Owned and operated by Affinity Gaming, the three Primm Valley properties are located just over the California-Nevada line on Interstate 15 and combine to offer more than 2,200 gaming machines, 50 table games, 20 restaurants and 3,000 guest rooms.

"We are loving the variety of the music at Buffalo Bill's," said General Manager Stuart Richey.

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