Red Circle Agency

Red Circle is one of the world’s only Native American-owned advertising agencies. Founded in 2001 by an enrolled member of the Mille Lacs Band of Ojibwe, Red Circle has a special interest in helping Native American casinos succeed. We recognize their success allows sovereign tribal nations to serve Native peoples both economically and culturally by providing the resources necessary for community rebuilding and revitalization. We are proud to be part of this revival.
Products and Services
Advertising, Marketing and Sales > Advertising > Full Service Agency > What We Do
The short answer is everything imaginable inside and out of the casino world. The long answer is increasing your profitability by identifying and leveraging your unique strengths to build a fully integrated marketing program that delivers targeted, effective and measurable mass media and direct mail messaging. Okay, so that’s a mouthful. Suffice it to say, what we call full-contact marketing can help your brand resonate in the marketplace.
Advertising, Marketing and Sales > Advertising > Media Buying and Planning
A well-thought out media plan and flawlessly executed media buy are two incomparable aides. Red Circle offers you years of experience and success in all forms of media. All media plans and buys are made with the end in mind—reaching your target customer in the right environment, at the right time and with the right frequency to propel them to make a decision. We will stretch your marketing budget, giving you maximum exposure for each dollar spent.
Advertising, Marketing and Sales > Advertising > Television Commercial Production
It’s our experience that instills confidence—we know what to do and how to best get it done. But, it’s our passion that fuels breakthrough creative—the genius that turns another casino TV spot into something special, something that really touches the target audience, something that generates results.
Advertising, Marketing and Sales > Player Development > Customer Rewards > Player Development
* Organizational Consulting * Training Development * Incentive and Compensation * Loyalty Marketing * Service Standards With extensive experience in developing host programs we are able to provide our clients with many valuable tools in this area. We have also developed many relationships with Native gaming organizations around the nation that offer your high end players added benefits, increasing their loyalty with you.
Advertising, Marketing and Sales > Player Development > Guest Services Development
* Guest Service Analysis * Strategic Planning * Training * Incentive Programs * Measurement Depending on the competitive market, guest services, can make or break your organizational goals. In a highly competitive market, we have been able to motivate employees to provide excellent service and build healthy relationships. This is done through extensive training, along side a valuable recognition and incentive program.
Advertising, Marketing and Sales > Player Development > Casino Player Counts > Direct Mail
* Strategy * Creative Design * Copywriting * Brand Support * Program Design * Print and Production Management * Budgeting * Operational Support * Data Processing * Analysis Direct mail is the most effective marketing tool in the gaming industry, when utilized correctly. We excel in this strategic marketing area, and perform all facets of direct mail. Our performance has brought substantial growth to our clients’ bottom-line.
Advertising, Marketing and Sales > Player Development > Customer Relationship Systems > Database Marketing
* Player’s club: design, operational analysis, organizational design, software * Database: growth, management, hygiene, hardware, processing * Partnerships: leveraging valuable assets * Technology assessment Database marketing requires specific education and experience. We have extensive experience in the area of developing, managing and using your player’s club database and we have been successful with database systems of all sizes.
Advertising, Marketing and Sales > Advertising > Billboards
An effective casino marketing plan includes a considerable amount of printed materials—from in-house point-of-purchase signage to out-of-home route billboards and direct response mailings. If mismanaged, your printing budget can consume valuable marketing dollars.
Advertising, Marketing and Sales > Advertising > Internet > Interactive
* Web Development * Web Maintenance * Web/email Promotions Our staff has complete Web site services. From development to email blasts, we can meet your needs. The gaming industry as a whole has been behind the curve with the ability to effectively use its Web sites. An organization’s Web site has a small, but important part in the overall marketing mix. Effective Web sites can enhance player’s club benefits, drive trips and create loyalty.
Headquarters
420 North 5th Street
Suite 650
Minneapolis, Minnesota 55401
 
Phone: (612) 372-4612
Fax: (612) 372-4617
Website: www.redcircleagency.com
Twitter: x.com/RedCircleAgency
Email: chad@redcircleagency.com
 
Upper Management:  Mr. Chad Germann, CEO
chad@redcircleagency.com
Casino Vendor Tweets (Powered By Twitter)
Congratulations to Red Circle CEO Chad Germann, who was selected as an #ItsThePeople artist by @hennepintheatre! Ch… twitter.com/i/web/status/1…
We’re so proud of our Senior Digital Marketing Supervisor, Jessica Krasin for being named a #32under32 winner with… twitter.com/i/web/status/1…
The new #MPRRaccoon is the #FordCenterHawk. This little guy decided to camp out on our floor for a couple minutes t… twitter.com/i/web/status/1…
We are an office divided. Do you hear "yanny" or "laurel"? Listen and vote now: bit.ly/2IHwiOS #laurel #yanny
More Tweets » More Tweets »
Tradeshow Attendance
NIGA Indian Gaming 2021 Tradeshow & Convention
19 Jul 2021 - 22 Jul 2021
Booth 644

Casino Marketing & Technology Conference 2019
23 Jul 2019 - 25 Jul 2019
Booth 119

Southern Gaming Summit 2019
7 May 2019 - 9 May 2019
Booth

NIGA Indian Gaming 2019 Tradeshow & Convention
1 Apr 2019 - 4 Apr 2019
Booth 2102

NIGA Indian Gaming 2018 Tradeshow & Convention
17 Apr 2018 - 20 Apr 2018
Booth 322

NIGA Indian Gaming 2013 Tradeshow & Convention
24 Mar 2013 - 27 Mar 2013
Booth 644

NIGA Indian Gaming 2012 Tradeshow & Convention
1 Apr 2012 - 4 Apr 2012
Booth 1703

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