WhiteSand Gaming

WhiteSand Gaming LLC is a leading global gaming services firm providing casino and resort management as well as consulting services to a substantial and diversified client base that includes gaming corporations, regulatory agencies, tribal governments, lotteries, racetracks, and resort hotels. Founded in 2001, the firm is headquartered in Las Vegas and maintains an office in Atlantic City. Our team consists of experienced professionals having both executive level operational experience with some of the top gaming companies, and extensive consulting experience as practice leaders for several of the Big Four consulting firms.

Our Activities
> Casino Management
WhiteSand Gaming provides casino management services to corporations and tribal governments for both short and long term engagements. Our casino experience includes domestic and international properties of all sizes, and includes development of new properties as well as turn-around services for existing facilities.

> Consulting Services
WhiteSand provides consulting services to a wide variety of gaming and hospitality clients globally. Our services support our client’s needs in technology, operations, and strategy during start-up and development, expansion, acquisition, down-sizing, and casino pre-opening.

Products and Services

IT and Telecommunications > MIS > Consulting > Technology Consulting Services
WhiteSand Gaming provides technology consulting services built upon our experience working with world-class IT organizations in the gaming and hospitality industries. The role of technology in gaming continues to expand and requires specialized resources and an intimate knowledge of gaming resort operations. WhiteSand provides technology solutions and consulting services that augment and add depth to their current capabilities saving them time and money.
Advertising, Marketing and Sales > Marketing > Market Research > Marketing Research
WhiteSand professionals have been involved in designing and executing research for a diverse clientele in many industries, including gaming, hospitality, travel and tourism, technology, automotive, pharmaceuticals, consumer products, and consulting. This work has ranged from highly unique, custom projects to the development of “off the shelf” research solutions that are implemented by companies seeking affordable marketing information. WhiteSand has executed research that includes discrete choice modeling, customer segmentation, controlled experiments, attitude and usage measurement, advertising awareness and impact measurement. After conducting and compiling extensive research, WhiteSand has developed successful program development and marketing programs. Examples of our studies include: Competitive market assessments/market studies Market potential estimates for new products Customer satisfaction measurement Marketing strategy development Product concept testing Marketing communications evaluations Casino operations Service quality New slot game design Marketing loyalty card programs Employee satisfaction
Administration and Finance > Finance & Accounting > Feasibility Studies > Competitive Analysis & Research
Feasibility/Market Demand Studies and Financial Projections – After conducting and compiling extensive research, WhiteSand has developed detailed studies to determine the feasibility of new projects and expansion efforts, the impact on existing operations, and return on investment. These studies consider macro and micro economic factors, customer demographics, regional trends, future plans, current or proposed litigation, competition, project size, capacity and many other factors in representing a comprehensive report. As part of these efforts, WhiteSand also created, updated and validated financial projections for casinos and various support operations including casino, hotel, food & beverage, retail, entertainment, golf, spa, and other amenities. These reports were often used in securing financial commitments from public and private investors.
Advertising, Marketing and Sales > Marketing > Internet > eMarketing
eMarketing Assessment The Internet has become the most cost effective marketing tool available to casino hotels. The use of email campaigns and websites has lowered marketing costs to a fraction of traditional direct marketing efforts. However, in order to attract customers and prospects to your website, and obtain a high response rate from email campaigns, you must have an effective eMarketing capability. WhiteSand Consulting can work with you to assess your current capabilities and develop recommendations to strengthen your approach, execution and analysis of your eMarketing efforts. WhiteSand’s eMarketing Assessment would include the following components: eMarketing Strategy eProfiling/Segmentation eAdvertising/Websites eCampaigns Assessment eCommunications
Administration and Finance > Management > Consulting > WhiteSand Solutions – A Focus on Key Functional Areas
WhiteSand groups solutions into three major categories with corresponding solution sets within each one, namely: Strategy Operations Technology Our approach to “Inside Out” Business Solutions is to consider the strategy, operations and technology component of each solution. Realizing that in many cases, one or more of these solution areas may overlap into other solution areas, WhiteSand has created a unique approach to providing consulting services: We consider the impact of the assignment on other key functional areas, helping to keep sight of the “big picture”. Guided by a formal methodology, WhiteSand creates solutions that may touch on all three components while considering the impact on other solution areas. Information Technology Assessments Software Package Selections Marketing Assessments Organizational Structures Development and Salary Level Reviews Market Demand, Financial Projections and Feasibility Studies Technology Strategy and Planning Operations Reviews (Casino, Marketing, Food & Beverage, Hotel, Call Center, Help Desk) Policies and Procedures Reviews and Development Training Reviews and Assessments


Headquarters
2450 St. Rose Parkway Suite 110 Henderson, Nevada 89074

Phone:	(609) 677-8253
Fax:	(702) 920-8073
Website:	www.WhiteSandGaming.com
Email:	info@WhiteSandGaming.com

Upper Management:	Mr. James Nickerson, Director
	jnickerson@WhiteSandGaming.com
Sales:	Mr. James Nickerson, Director
	jnickerson@WhiteSandConsulting.com
Other:	Mr. Benjamin Ettinger
	bettinger@WhiteSandGaming.com

Atlantic City Office
131 North Iowa Avenue Atlantic City, New Jersey 08401

Phone:	(609) 501-3374
Fax:	(702) 920-8073
Email:	jnickerson@whitesandgaming.com

News Articles

GiGse sponsorship reaches three-year high

6 Apr 2017

Support for the event from U.S.-facing gaming brands has grown to its highest level since 2014.

Whitesand Gaming names new VP of online gaming

23 Sep 2013

Jason Rosenberg, who founded American iGaming Solutions, has joined Whitesand.

WhiteSand Consulting opens new office

1 Feb 2008

WhiteSand Consulting has opened a new office in Miami, complementing its original Atlantic City office and a new Las Vegas office.

White Sand Gaming Enterprises launched

27 Jun 2007

WhiteSand Consulting introduces WhiteSand Gaming Enterprises, a new company focused on the acquisition and operation of casino hotel resorts.


Additional Information
Date Established:	July, 2001

Tradeshow Attendance

Global Gaming Expo (G2E) 2010
16 Nov 2010 - 18 Nov 2010
Booth 1273

Global Gaming Expo (G2E) 2009
17 Nov 2009 - 19 Nov 2009
Booth 1263

Global Gaming Expo (G2E) 2008
18 Nov 2008 - 20 Nov 2008
Booth 310

Featured Vendors


Slot Machines Unlimited Exporter of IGT, Williams, AVP, Trimline, Aristocrat, Konami, Bally, & parts over 20 yrs experience	Casino Network 20+ years experience selling refurbished slot machines, parts & glass for all major brands

TribalHub 27th Annual TribalNet Conference Sept 20-24, 2026 at Hilton Anatole Dallas in Dallas, TX	Oklahoma Indian Gaming Association (OIGA) Conference The biggest little show in Indian gaming! Save the date: July 20-22, 2026 Oklahoma City

Casino City Press A leading publisher and distributor of casino and gaming business data and market research reports.	Sunkist Graphics, Inc. Specializing in the creation of best-of-breed gaming graphics - slot glass, sign faces, and more

Betson Imperial Parts & Service Your one stop shop for all your gaming and OEM needs!	Innovative Configuration Inc. I-Games Anywhere-Anytime - Win Product-Service-Activity-Attraction Discounts at Favorite Casinos.

Rymax Marketing Services, Inc. Leader in creating award winning player & employee loyalty programs & events proven to increase ROI	K2J Marketing Partners We’re not just a gifting provider—we’re an extension of your marketing team driving proven results.

Regulatory Management Counselors, PC Over 45 years of experience serving the legal and regulatory needs of casino industry clients	Patriot Gaming & Electronics, Inc. Patriot Gaming…Parts is what we do. Visit us: www.patriotgaming.com